Esimerkki suomalaisen tuotteen kv-ponnisteluista USA:n markkinoille vuodelta 2015

Vuoden 2014-2015 aikana tein markkinatutkimusta ja etsin uusia kohderyhmiä suomalaiselle The Spirit of Linen – Jokipiin Pellavan tuoteperheelle Yhdysvalloissa. Tuotteet saatiin mukaan kolmeen merkittävään venenäyttelyyn veneteollisuuden Mekassa, Floridassa. Tuotteet ovat olleet mukana:

International Miami Boat Show, helmikuu 2015

Palm Beach International Boat Show, maaliskuu 2015

Fort Lauderdale International Boat Show, marraskuu 2015.

Tässä alla kertaan Fort Lauderdale Boat Show 2015 tunnelmia päivää ennen näyttelyn avajaisia.

Getting ready for Fort Lauderdale Boat Show 2015

Today was official set-up day of Fort Lauderdale Boat Show 2015. I spent my day setting The Spirit of Linen Collections in Bravo 84´Sport Motoryacht, which is designed and produced by Cheoy Lee Shipyards. It´s was time to get ready for the Big Show. Everybody was excited and anxious at Cheoy Lee Shipyars´s stand.


All kinds of last minute work were done….like installing flags, washing yachts outside and inside, and plugging in video screens.


Les is handy with everything.

Vice President of Cheoy Lee Shipyards Panu Virtanen had a minute to sit down and check timetable for 5 days appointments at the boat show.


The Spirit of Linen Collection of Jokipiin Pellava got the beautiful showroom for Boat Show – Bravo 84 CPMY – 2012 Bravo 84. Specifications of this yacht:

Lenght Overall  84´11″ (25.88 m), Beam 21´1″ (6.43 m), Fuel 2,700 USG (10,220 ltr), Engine Twin Caterpillar C30 (1,550 bhp ea), Accomodation 8 Guests and 2 Crew.


V.I.P Stateroom


In Bathroom in V.I.P Stateroom I set Liituraita Terry Linen Bathrobe, Bath Towels (white & black), Hand Towels (white & black) and Wash Mittens & Back Rubs.




Naava Terry Linen Collection – bath robe, bath towels (white & light green), hand towels, wash mittens and back rubs found their place in the Bathroom of Mastersuite.


Guest Stateroom


Salasauna Terry Linen Collection as Bath Towels, Hand Towels, Wash Mittens, Back Rubs and Bath Mat were set into Bathroom of Guest Stateroom. In Salasauna – Hidden Sauna – fabric you can find word S A U N A. Maybe you find the Hidden Sauna somewhere inside Bravo 84 yacht… never know.


In Galley I set funny Tea Towels as Blue Fish, Orange Carrot and Green Pea. Also Simppeli Table Runners and Tea Towels bring some floridians colors for food making session.


I love the Flybridge area where you can enjoy fresh air and sun, relax with wine and fruits. In The Spirit of Linen Collection I found Marine Table Runners and Tea Towels suitable with Sea Theme. They are also useful to protect beautiful hand-made wooden table when needed.


Saaristo flat woven Sport Towels and Cushions for Sun Bathing.


You are so welcome to visit Bravo 84 yacht in stand of Cheoy Lee Shipyards, North America Inc. @ E Dock 506, 506 A and have a look of The Spirit of Linen Collections there.

Johanna Peltoniemi